More Bookings.
Less Admin.
Better Terms.
A next-generation liveaboard booking platform built by divers who've experienced the industry's problems firsthand — as customers and as operators.
Get in TouchBuilt by Divers, for the Industry
Blue Rides is building the platform we wish existed: one that sends operators qualified guests, handles the booking admin, and pays reliably — without the friction and opacity of existing OTAs.
The Operator's Problem
We've spoken with operators across Mexico, Indonesia, Egypt and the Maldives. The same frustrations come up again and again.
Commission Without Value
You're paying 20–30% commission to platforms that still can't confirm a booking without emailing you.
Lost Guest Details
Your team spends hours chasing guest details that the OTA was supposed to collect.
Manual Availability Management
You manage availability across 3–4 platforms manually — and still get phantom bookings.
No Customer Ownership
When something goes wrong, the OTA blames you. When it goes right, the OTA owns the customer.
of travellers abandon bookings due to poor UX
Hotel Technology News
of travel-industry online shoppers don't complete bookings
Phocuswire
A Growing Global Demand
Interest in diving, adventure travel, and ocean exploration is at an all-time high. Customers are willing to pay for quality — but options feel outdated and hard to compare.
Adventure travel annual growth forecast
Average spend on a liveaboard trip — significantly higher than standard travel
What We're Doing for Operators
A modern booking platform that works with your business, not around it.
Modern Design
A contemporary, premium platform that inspires confidence and converts browsers into bookers.
Destination Guides
Extraordinary destination knowledge with seasonal charts, dive site maps, and 'When to See What' guides that support guest decision-making.
AI Sales Assistant
Fin handles the questions your team answers 50 times a week — trained on operator-approved vessel details and plugged into live availability.
Guest Details Flow Through
Passport data, certifications, dietary requirements, transfer info — collected at booking and delivered in your preferred format.
Automated Workflows
Payment reminders, pre-booking FAQs, and guest info collection — all automated so your team focuses on great trips.
You Control Your Listing
Update your listing anytime. Fin only shares operator-approved information. Guests arrive with the right expectations.
Meet Fin, Your 24/7 Sales Assistant
Fin handles the questions your team answers 50 times a week — trained on operator-approved vessel details and plugged into your live availability.
- Fewer repetitive enquiries
- Higher quality leads
- Guests who arrive informed and ready to dive
- Recommends the right vessel to the right guest
"When's the best time to dive the Maldives?"
The Maldives offers year-round diving! For manta rays, visit June–November on the western atolls. For whale sharks, January–April on the eastern side is ideal. I can show you available vessels for your preferred dates.
"Which of your boats suits a group of 8?"
Great choice travelling as a group! I'd recommend the Emperor Serenity — with 13 cabins and a spacious sundeck, it's perfect for groups. There's availability in March. Shall I check pricing?
Friction-Free Booking Process
We're removing friction from the booking process, utilising next-gen automation and AI to speed things up for everyone.
Guest Books
Guest selects vessel, cabin, and trip on bluerides.com
Request Sent
Booking request automatically sent to operator including all key details
One-Click Accept
Operator confirms with a single click — no email chains needed
Confirmed
Payment schedule set up, confirmation sent, guest contacts supplied to operator
We've Listened to What Operators Need
"I'm paying 25% for a platform that still emails me to check availability."
Our automated booking system confirms in real-time, not via email chains.
"I have no control over how my boat is described. Guests arrive with wrong expectations."
You control your listing. Update it anytime. Fin only shares operator-approved information.
"Guest details get lost between the OTA and my team."
We know the detail you need, and when. We've built a flow to chase guests for you, and give you direct contact if necessary.
More Bookings, Less Admin
Added Visibility
Premium, modern marketing and social media campaigns drive qualified traffic to your listings.
Better-Matched Guests
Improved search and Fin's guided recommendations mean guests who enquire are already suited to your trips.
Reduced Admin
Automated messaging handles pre-booking FAQs, payment reminders, and guest info collection.
Transparent Pricing
Clear commission structure. No hidden fees. You always know what you'll receive and when.
Making the Numbers Work
Competitive Commission
20–25%, confirmed on a case-by-case basis — with meaningful differences from what you're used to.
Transparent Payment Schedules
Automated reminders for guests. Clear reporting so you always know what's owed and when it arrives.
No Rate Parity Demands
Your direct booking price is your business. We won't penalise you for offering incentives on your own website.
Lower Effective Cost
When you factor in reduced admin time, fewer wasted enquiries, and guest data that actually flows through — your cost per booking drops vs. existing platforms.
Timeline
Operator Onboarding
- Add listings, routes, cabins, pricing
- Import existing operator data
- Operator approves knowledge base for AI support
Platform Setup & Testing
- Search + filtering testing
- Communications & payment workflows
- Operator dashboard checks
Soft Launch
- Early operators go live
- Begin receiving bookings
- First round of marketing campaigns
Full Public Launch
- High-visibility marketing
- Social campaigns
- PR and partner promotions
Feature Rollout
- Marketplace refinement
- AI improvements
- Operator-requested features
We Would Love to Feature Your Boat
Contact us now and we will get back to you immediately.